Industry Trends

Consent and ad measurement under Indonesia's Personal Data Protection Law

Ad pixels and tags process visitor data. Properly recorded consent is part of a correct tracking setup.

Written by The KAV Digital team, 7 May 2026, 1 min read

Campaign performance dashboard on a laptop screen

Indonesian Law Number 27 of 2022 on Personal Data Protection governs the processing of personal data, including lawful bases such as consent. For advertisers, this affects how pixels and tags are installed on a site.

Analytics and marketing tags should only fire after visitors choose which categories to allow, and that choice should be recorded.

Google Consent Mode adjusts tag behavior based on visitor choices, so measurement continues in a way that respects those choices.

Privacy policy text and the cookie banner should be reviewed by your legal team so they match actual data processing practices.

Frequently asked questions

Marketing pixels should only run after the visitor gives consent through the cookie banner.

Use consent mode and server-side measurement that respect visitor choices, and read trends rather than absolute numbers.

  • Measurement
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