Insights on media, advertising, and audience behavior.

Analysis, guides, and perspectives from the KAV Digital team to help brands make better media decisions.

Marketing team reviewing campaign performance on a laptop
Paid Ads

Read sentiment before you raise ad spend

Adding budget while audience perception is declining rarely fixes performance. Here is how to use sentiment data before you scale.

24 Sep 2026, 1 min read
Person scrolling social media on a phone
Paid Ads

Structuring Meta Ads campaigns around the funnel

10 Sep 2026, 1 min read
Data visualization on a monitor
Programmatic and SEM

Brand safety in programmatic: blocklists, allowlists, and verification

27 Aug 2026, 1 min read
Person searching on a laptop
Programmatic and SEM

Finding new keywords in audience conversations

13 Aug 2026, 1 min read
Billboard on a city street
Out-of-Home

Choosing billboard sites with audience movement data

30 Jul 2026, 1 min read
Planning notes on a work board
Channel Strategy

Giving every channel a clear role from awareness to purchase

2 Jul 2026, 1 min read
Screen displaying data analysis
Social Media Intelligence

Social listening vs sentiment analysis: what is the difference?

4 Jun 2026, 1 min read
People using phones in a public space
Social Media Intelligence

Finding who really drives the conversation

21 May 2026, 1 min read
Campaign performance dashboard on a laptop screen
Industry Trends

Consent and ad measurement under Indonesia's Personal Data Protection Law

7 May 2026, 1 min read

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