Cross-platform paid advertising built on audience insight.
We plan, run, and optimize campaigns on Meta, Google, TikTok, and other relevant platforms, with targeting guided by sentiment and demand signals.
Ad spend that follows audience attention.
Ad platforms show who sees your ads. Social Media Intelligence shows what they are talking about and how they feel. We combine both so message, audience, and timing stay aligned, and every dollar works harder.
Scope of work
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Audience and competitor research
Mapping segments, competitor messaging, and category sentiment before launch.
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Campaign strategy and structure
Defining objectives, funnel, account structure, and budget allocation per platform.
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Tracking and conversion setup
Pixels, Conversions API, GTM, and GA4 configured so every result is measured accurately.
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Creative direction and A/B testing
Insight-based creative briefs and structured ad variation testing.
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Continuous optimization
Adjusting bids, audiences, and budgets based on performance and sentiment movement.
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Performance reporting
Regular reports from impressions to conversions, with recommendations.
Role of intelligence
Sentiment shifts are detected early, so messaging and targeting can be adjusted before ad performance declines.
Platforms we manage
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- X Ads
A structured process, from research to reporting.
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Discovery
Understand the industry landscape, audience, and competitive position.
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Strategy
Build a data-driven media plan for the most relevant channels.
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Execution
Run campaigns through our in-house team and partner network.
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Monitoring
Track sentiment, performance, and emerging signals in real time.
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Reporting
Deliver clear, actionable reports on a regular cadence.
Frequently asked questions
It depends on where your audience is most active and engaged. We determine this through audience research and conversation data.
Yes. We start with an audit of the account, tracking, and campaign structure before making changes.
We agree on timing expectations during Discovery, as they depend on objectives, budget, and account history.
Ready to plan your next campaign?
Discuss your business goals with our team. We will recommend the most relevant channels, audiences, and media placement strategy.