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Influencer selection is often based on follower count. Narratives usually spread through accounts a specific community trusts, which are not always the largest ones.
Reading how topics spread
Network analysis maps who first raised a topic, who amplified it, and which communities joined in.
From map to decision
The result guides content partner selection, channel choice, and early response to negative narratives before they spread further.
Frequently asked questions
Not always. Network analysis looks at whose conversations are shared and answered most, not only follower counts.
To choose content partners, decide on channels, and prepare responses before an issue spreads.
