Social listening is the process of collecting and reading public conversation about a brand, its competitors, and the category. Sentiment analysis is one way to process that conversation.
Social listening answers what is being said
Topics, narratives, volume, and who is speaking. The result is a map of the conversation.
Sentiment analysis answers how people feel
Positive, neutral, or negative, and how that moves over time. The result is a perception indicator.
Used together for media decisions
The conversation map shows which message is relevant, the sentiment indicator shows when that message needs adjusting.
Frequently asked questions
Not always, especially with sarcasm and mixed languages. That is why automated results need analyst review.
It depends on the category and audience. Usually major social platforms, forums, news portals, and comment sections.
