- Client
- Confidential client
- Industry
- Retail
- Year
- 2025
- Services
- Paid Ads, Out-of-Home
Challenge
A new store needed visits from the surrounding area shortly after opening.
Approach
Billboard and digital screen sites were chosen by area profile, then supported by geotargeted social campaigns.
Results
Simulated data shows an increase in store name searches in the surrounding area during the flight.
Key metrics
- Media sites, simulated
- 12
- Local search uplift, simulated
- +34%
- Flight length
- 4 weeks