Sample: billboards and digital screens for a retail store opening

Fictional project with simulated data for layout review. Out-of-home combined with paid social around a new store location.

Billboard on a city street
Client
Confidential client
Industry
Retail
Year
2025
Services
Paid Ads, Out-of-Home

Challenge

A new store needed visits from the surrounding area shortly after opening.

Approach

Billboard and digital screen sites were chosen by area profile, then supported by geotargeted social campaigns.

Results

Simulated data shows an increase in store name searches in the surrounding area during the flight.

Key metrics

Media sites, simulated
12
Local search uplift, simulated
+34%
Flight length
4 weeks

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