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- Client
- Confidential client
- Industry
- Indonesian F&B brand
- Year
- 2026
- Services
- Paid Ads
Challenge
A new product entered a crowded category where conversation was dominated by price comparisons.
Approach
Social listening mapped the category narratives, then ad messaging was written to address them. Campaigns were split by funnel stage on Meta and TikTok.
Results
Simulated data shows lower cost per result for campaigns whose messaging addressed the price narrative.
Key metrics
- CTR uplift, simulated
- +18%
- Cost per result reduction, simulated
- -12%
- Campaign length
- 8 weeks
