Sample: search campaign for financial services

Fictional project with simulated data for layout review. An SEM campaign with new keywords drawn from audience conversation.

Person searching on a laptop
Client
Confidential client
Industry
Financial services
Year
2026
Services
Programmatic and SEM
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Challenge

The main category keywords were highly competitive and expensive.

Approach

Everyday terms from audience conversation were tested as new keyword groups, with landing pages using the same language.

Results

Simulated data shows the new keyword groups produced leads at a lower cost than the main keywords.

Key metrics

New keyword groups, simulated
6
Cost per lead reduction, simulated
-21%

Frequently asked questions

This is a sample project for layout review. Real case studies can be shown without client names to protect confidentiality.

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