- Client
- Confidential client
- Industry
- Technology
- Year
- 2026
- Services
- Programmatic and SEM
Challenge
The video campaign needed broad reach without running next to unsuitable content.
Approach
Blocklists, an allowlist for sensitive creative, and third-party verification.
Results
Simulated data shows stable viewability throughout the campaign.
Key metrics
- Viewability, simulated
- 72%
- Invalid traffic, simulated
- 1.4%